Who we are?
We are an interdisciplinary multinational group dedicated to understanding, communicating and expanding the relationship between identity and empathy from an VR embodied perspective.

We tends to hack knowledge paradigms to expand our abilities and inspire our work.

We use technology to promote affective social integration, breaking the pattern of alientation embedded in much of today’s technoscientific development.

Our interdisciplinary team of Co-founders, leading researchers and associates:
Daniel González, Philippe Bertrand, Arthur Tres, Marte Roel, Christian Cherene, Norma Deseke, Daanish Masood, Christian Betánzos, Daniëlle Hooijmans.

Despite our focus on artistic practices, the team has backgrounds in Cognitive Sciences and Psychology, Interactive Systems Design, Digital Arts, Computer Sciences, Social Communication, Anthropology, Cultural Management, Philosophy and Conflict Resolution.


In our complex century with immense digital accessibility but growing systemic problems, we regain technology to promote social integration, pluralism and inclusion. Our processes contrast the promotion alienation often implicit in contemporary technoscientific development. We believe that affective dialogue is fundamental in a transformative social process. If society is a fractal of human relations, by better understanding each other and opening paths for affective dialogue, we may be able to begin a systemic shift based on empathic exchange.

What we do?

We do interdisciplinary art which consists in: provoking emotions and reflections, listening to people, sharing stories, designing subjective experiences, conducting artistic and and scientific research, develop hardware and software, design social interactions, perform social activism, create and present performances and installations.

BeAnotherLab works collaboratively with an extended community of researchers, artists, activists and members of the public to create performance-experiments related to the understanding of the other and the self.  Since 2012 the group uses Virtual Reality and techniques derived from Neuroscientific Research in developing innovative applications in art, scientific research, social projects, healthcare and education, putting a strong emphasis in the impact of our work in people’s lives, exploring issues such as mutual respect, immigration and physical disability bias, gender identity and conflict resolution.

Our work is based on an inclusive distributed model of action-research and collaborative design methods, so we hold collaborations across multiple countries, disciplines and institutions. Our research has benefited from the support of scientists from a wide variety of disciplines in arts, humanities, sciences and medical fields, which have strengthened the interdisciplinary approach of our project.

How would the world be like if we could see it through the eyes of the others?
We are driven by the ultimate goal of an empathic humanity. Our work is focused on using Embodied Virtual Reality and digital technology to enhance empathic abilities and mutual understanding in a highly scalable way.

Say Hello,

We’d love to talk to you!


Espronceda Institute of Art & Culture
Carrer d’Espronceda 326, 08027