"Not hearing is not as good as hearing, hearing is not as good as seeing, seeing is not as good as knowing, knowing is not as good as acting; true learning continues until it is put into action."


Beanotherlab has presented its work in more than 20 countries in a wide variety of contexts, such as: research centers; schools; museums; libraries; art and cultural festivals; detention centers for asylum seekers; grass-roots institutions for human rights; and major international events such as Wise Summit (Doha, 2019), UNESCO Forum for Global Citizenship Education (Hanoi, 2019),  World Economic Forum (Davos, 2017),   UN General Assembly for the Goals of the Milenium (New York, 2015).

BeAnotherLab’s project have also received different awards in social innovation – European Union Social Innovation Competition for Integrated Futures (2016, Brussels), N.I.C.E. Awards – Network for Innovation in Culture and Creativity in Europe (2015, Essen) – first prize on Solving the world´s major challenges;  in Arrts / Science / Technology:  Starts Prize – Honorary mention to Library of Ourselves (2017, Linz); Ars Electronica (2014 – Linz) – honorary mention in Interactive Art; FastCoDesign Disruptive by Innovation (2014, NY) – Finalist in Experimental; Laval Virtual Awards (2014, Laval) – Awarded in Learning Sciences and Humanities Award;


Our Research:

Our work started as an art research driven by the questions: “What would the world be like if we could see it through the eyes of others? Through extending our sense of humanity to everyone, would it be able to provoke an exponential change in society? “

Our strategy to address these questions was to adapt protocols of interaction to elicit the so called Body Transfer Illusion (or Embodiment) in VR as a way to stimulate a visceral experience of empathy, of stepping into another’s person’s shoes.

To do so, we’ve integrated knowledge collected in the neuropsychology domain, art, story-telling, research-action, human-centric interaction design, do it yourself culture to design experiences that could deeply reach human emotions and could be highly scalable. The result was a methodology created in 2012 – The Machine to Be Another – that combines software, hardware, virtual embodiment techniques, protocols of interaction and social interaction methods to work with local communities and individuals. TMBA has been derived into different technical setups, installations and performances, customized for different contexts.

BeAnotherLab’s members are doing research in collaboration with other scientists and have published the following articles:

The Machine to be Another – Embodied Virtual Reality system with real humans (Bertrand et al, 2013). Démonstration et de l’article “travail en cours“ présenté à 8e Conférence internationale sur Tangible Embodied and Embedded Interaction (Tei 2016)

Virtual Body Swap: A New Feasible Tool to be Explored in Health and Education Oliveira, Bertrand, Roel Lesur, Palomo, Demarzo, Cebolla, Banos, Tori (2016). 

Learning Empathy Through Virtual Reality: Multiple Strategies for Training Empathy-Related Abilities Using Body Ownership Illusions in Embodied Virtual Reality.  Bertrand P, Guegan J, Robieux L, McCall CA and Zenasni F (2018). Front. Robot. AI 5:26. doi: 10.3389/frobt.2018.00026

Combining Virtual Reality and Biofeedback to Foster Empathic Abilities in Humans. Schoeller Zenasni, Bertrand, Gerry. Jai, Horowictz (2018)

The Plasticity of the Bodily Self: Head Movements in Bodily Illusions and Their Relation to Gallagher’s Body Image and Body Schema. Roel Lesur, Gaebler, Bertrand Lennggenhager. November 2018Constructivist Foundations 14(1):94-105

On the components and future experimental setups of bodily illusions/aliefs Roel Lesur, Gaebler, Bertrand Lennggenhager November 2018. Constructivist Foundations 14(1):111-113