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18th of December ’20

Online Event

13th to 23rd of October ’18

Seattle Center

[nectar_dropcap color=””]T[/nectar_dropcap]he 4th Barcelona 360º Virtual Reality and Augmented Reality Market, the most veteran event dedicated to Virtual Reality in Spain will be held from December 14th to 18th in online format. The event will act as a meeting point between leading national and international professionals in this emerging sector and a space where interested and curious can discover the latest in Virtual, Augmented and Mixed Reality.

The event is structured around 3 areas: ONE-TO-ONE MEETINGS, VR CINEMA & PROFESSIONAL DAYS, wich includes conferences on the application of VR, RA and XR in various fields such as Virtual Environments, Technology, Super High Definition, Artificial Intelligence, Education, Medicine, Documentary, Sound, Integration, Equality, Cinema and Video Games.

[nectar_dropcap color=””]B[/nectar_dropcap]eAnotherLab will participate in this year´s market with a conference titled “Embodied VR as a Tool to Raise Awareness. The “Canvia de Pell” Project by de SOS Racisme and BeAnotherLab”, in wich we will share with the audience our experience and perspective working with Embodied VR to create awareness about racist bias in society.

Launched in 2017 by SOS Racisme and BeAnotherLab, the “Canvia de Pell” project aims at raising awareness among the citizens of Barcelona on the systemic racism which is still very present in the city. After an initial stage of two years of creating and disseminating VR narratives created for young people and teenagers in the Raval neighbourhood, the project now enters a new stage: the search for new VR narrative formats that allow an even deeper approach to the social phenomena they are trying (or not) to represent.

The conference will be held in Spanish.

More info and tickets in:

Practical info.

Festival webpage:
From 14 to 18 December 2020


C/ Joan d’Àustria 126, 2º 1ª
08018 Barcelona